What is a Dig analysis?

Dig is a special analysis included in Research Studio Analyzer. For many practical purposes this may be viewed as a correlation analysis, and  is a quick way of describing a target group or getting hints where to look for certain features in the data set.

The analysis will give you all categories in the data set that are significantly higher or lower than the “Total”. The analysis uses the Chi2-significance test, and you can see in the report how statistically significant the categories differ from the total.

To run a simple Dig analysis, please follow these steps:

1. Specify a target group using the filter builder
2. From the question list on the left, select the questions you want to analyze
3. Drag this / these question(s) into the drop area
4. Run

The Dig Target group analysis will now appear according to your specifications