How to create averages in categorical grid questions in charts

Research Studio Analyzer also enables you to create numeric values from semantic, categorical scales. This will most often be a single grid question and can be exemplified with the following:

1. “On a scale from 1 = Totally disagree, 2 = somewhat disagree, 3 = neither nor..”
2. “How often do you….”Every day, 3-5 times a week, once a week, 2-3 times a month…”

If you want to create numeric values based on these categories, you should use the following steps:

1. Select the question(s) you want to edit.
   1. Select "Edit"
      1. If a normal single question, the weight values will appear beside the "Response rows (categories)
      2. If a grid question, in “Edit question“ select "Response columns". 
   2. 
2. To the right of the labels of the “Response columns” you may enter the categories’ weight value in two ways
   1. For a typical question 1 type above, you might want to set weight values to code values. Right click within the “Response columns” area, and Select.
   2. For a typical question of type 2 above, you will probably want to enter your own weight values. This can be done very easily by simply entering the respective weight values manually.
   3. The result will be a graphic showing only the averages